JourneyLume
The JourneyLume community gathered at an event

About JourneyLume

JourneyLume is a modern travel agency built for people who love planning trips. We give advisors the tools, training and community to turn that passion into a business, and to design journeys that software alone never could.

What makes us different

  • A modern platform

    Advisors shouldn't have to juggle spreadsheets, hunt for rates across a dozen tabs, or chase late commissions. Our software handles the back office so they can spend their time on relationships, taste and judgment.

  • An open door

    We believe more people entering this industry makes it stronger. Training and support are built in, so newcomers, most of whom have never sold travel before, can build real businesses.

  • A global community

    Local chapters, an online forum, live events and one-to-one mentoring mean nobody builds alone, in an industry where that hasn't always been the norm.

  • A better equation

    When the platform works well, everyone benefits: advisors get powerful tools, travelers get perks and a trusted expert, and suppliers get advocates who bring their best guests.

Our story

JourneyLume was founded in 2021 by three friends who wanted travel planning to feel human again. Since then, thousands of advisors have built businesses on the platform and booked well over a billion dollars of travel across more than a hundred and fifty countries. We're headquartered in Lisbon and proudly independent.

A moment from a JourneyLume event
A moment from a JourneyLume event
A moment from a JourneyLume event

Meet the founders

  • Maya Lindgren

    Maya Lindgren

    Co-founder

    Maya planned trips for private clients for fifteen years before starting JourneyLume. Earlier, she helped open two boutique agencies and wrote for a travel magazine. She studied literature at university.

  • Daniel Ortega

    Daniel Ortega

    Co-founder

    Daniel is a repeat founder who built and sold a home-rental startup before turning to travel. He later ran a company offering locally led cultural tours, and began his career in finance.

  • Priyanka Rao

    Priyanka Rao

    Co-founder, CTO and CPO

    Priyanka leads product, engineering and technology strategy. A self-taught developer with two decades of experience, she previously launched a personal-finance app. She holds degrees in computer science and economics.

Industry leadership

  • Ava Lindqvist

    Ava Lindqvist

    General manager, tour operations

  • Bruno Castelli

    Bruno Castelli

    Head of flights

  • Chloe Marchand

    Chloe Marchand

    General manager, groups

  • Dev Malhotra

    Dev Malhotra

    Director, destination partnerships

  • Elena Popescu

    Elena Popescu

    Head of hotel partner relations

  • Farid Nasser

    Farid Nasser

    Chief revenue officer

  • Grace Adeyemi

    Grace Adeyemi

    Head of training and development

  • Hugo Bergström

    Hugo Bergström

    Head of cruise

  • Isabel Ferreira

    Isabel Ferreira

    Head of international

  • Jonas Keller

    Jonas Keller

    Vice president, partners

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